{"id":1361,"date":"2020-04-22T08:38:18","date_gmt":"2020-04-22T08:38:18","guid":{"rendered":"https:\/\/graficasmosell.com\/\/new\/?page_id=1361"},"modified":"2026-05-14T12:56:18","modified_gmt":"2026-05-14T12:56:18","slug":"impresion-offset-y-digital","status":"publish","type":"page","link":"https:\/\/graficasmosell.com\/mosell\/impresion-offset-y-digital\/","title":{"rendered":"Impresi\u00f3n Offset y Digital"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k99kktp4-2842a029add8bac1075b63047890b31c\">\n.avia-section.av-k99kktp4-2842a029add8bac1075b63047890b31c{\nbackground-color:#5a9cbd;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:20px;\n}\n#top .avia-section.av-k99kktp4-2842a029add8bac1075b63047890b31c .scroll-down-link{\ncolor:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k99kktp4-2842a029add8bac1075b63047890b31c main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'   data-av_minimum_height_px='20'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link av-custom-scroll-down-color' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' style='height:20px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1361'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9bj6ihi-a0612097ebb1cc632bf7348b18a273a7\">\n#top .av-special-heading.av-k9bj6ihi-a0612097ebb1cc632bf7348b18a273a7{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-k9bj6ihi-a0612097ebb1cc632bf7348b18a273a7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9bj6ihi-a0612097ebb1cc632bf7348b18a273a7 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k9bj6ihi-a0612097ebb1cc632bf7348b18a273a7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k9bj6ihi-a0612097ebb1cc632bf7348b18a273a7 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-thin-font'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  ><strong>Impresi\u00f3n Offset y Digital<\/strong><\/h1><div class='av_custom_color av-subheading av-subheading_below'><p><strong>Diferencias, Ventajas e Inconvenientes<\/strong><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-k98pcmr0-5c8d8ea99288561077f150baa434fb9b main_color avia-section-small avia-no-border-styling  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1361'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4r402f-6631c9ebb87f8ce78822c0c093dda9c5\">\n.flex_column.av-4r402f-6631c9ebb87f8ce78822c0c093dda9c5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4r402f-6631c9ebb87f8ce78822c0c093dda9c5 av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-276o9j-a18bd8dcb9381bf694ea7981e7c81d61\">\n.avia-image-container.av-276o9j-a18bd8dcb9381bf694ea7981e7c81d61 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-276o9j-a18bd8dcb9381bf694ea7981e7c81d61 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-276o9j-a18bd8dcb9381bf694ea7981e7c81d61 av-styling- avia-align-center  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class='wp-image-1509 avia-img-lazy-loading-not-1509 avia_image ' src=\"https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionOffset.png\" alt='Impresi\u00f3n, Offset' title='Impresion Offset'  height=\"493\" width=\"709\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionOffset.png 709w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionOffset-600x417.png 600w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionOffset-300x209.png 300w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionOffset-705x490.png 705w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k98nfvga-854d98ab3bf0bc928c847113be248af8\">\n#top .hr.hr-invisible.av-k98nfvga-854d98ab3bf0bc928c847113be248af8{\nheight:8px;\n}\n<\/style>\n<div  class='hr av-k98nfvga-854d98ab3bf0bc928c847113be248af8 hr-invisible  avia-builder-el-5  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k979nrl8-9cdf2983997f0a5764101c89518824ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Impresi\u00f3n Offset<\/h3>\n<p>La impresi\u00f3n offset es un sistema indirecto de impresi\u00f3n que deriva de la litograf\u00eda\u00a0en la cual\u00a0la plancha se moja parcialmente con agua que repele la tinta grasa. Lo invent\u00f3 el impresor americano\u00a0<strong>Ira Rubel<\/strong>\u00a0hacia\u00a01.900 cuando trabajaba con una m\u00e1quina litogr\u00e1fica y observ\u00f3 que si en lugar de imprimir directamente imprim\u00eda sobre caucho, la impresi\u00f3n era m\u00e1s n\u00edtida.<\/p>\n<p>Para imprimir se emplean tintas de 4 colores, las famosas CMYK: Cyan, Magenta, Amarillo (Yellow) y Negro (Black). Toda la informaci\u00f3n del dise\u00f1o, im\u00e1genes, fondos de color, etc. se descompone en porcentajes de esos colores. Con esa informaci\u00f3n grabaremos las planchas de aluminio, mediante un l\u00e1ser se dibuja en la plancha lo que queremos imprimir, necesitaremos una plancha para cada tinta.<\/p>\n<h3 id=\"Ventajas_e_inconvenientes_de_la_impresi\u00f3n_offset\" class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"24px\">Ventajas e inconvenientes de la impresi\u00f3n offset<\/h3>\n<p><strong>Entre las principales ventajas de la impresi\u00f3n offset podemos citar:<\/strong><\/p>\n<ul>\n<li>Se pueden imprimir grandes tiradas de coste econ\u00f3mico.<\/li>\n<li>Para grandes tiradas es m\u00e1s r\u00e1pido que el digital.<\/li>\n<li>Proporciona una excelente calidad fotogr\u00e1fica.<\/li>\n<li>Se puede usar todo tipo de papeles:\u00a0estucados, verjurados, con texturas\u2026<\/li>\n<li>Soporta el uso de tintas especiales, pantones, oro, plata, barnices.<\/li>\n<li>Tama\u00f1os de papel m\u00e1s grandes que en la impresi\u00f3n digital.<\/li>\n<\/ul>\n<p><strong>Algunos de los inconvenientes de la impresi\u00f3n offset son:<\/strong><\/p>\n<ul>\n<li>La puesta en m\u00e1quina\u00a0es complicada y costosa.<\/li>\n<li>Las tintas pueden provocar repintes si no se dejan secar lo suficiente.<\/li>\n<li>No se puede manipular el trabajo hasta pasadas 24 horas.<\/li>\n<li>Pueden haber inestabilidades de color durante la tirada.<\/li>\n<li>Todos los ejemplares impresos tienen que ser iguales. No se pueden personalizar<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4r402f-3e0663e7f816fcbcb0db3704f85a463e\">\n.flex_column.av-4r402f-3e0663e7f816fcbcb0db3704f85a463e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4r402f-3e0663e7f816fcbcb0db3704f85a463e av_one_half  avia-builder-el-7  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-276o9j-d6b941481c238a9ffa8888754bdf4873\">\n.avia-image-container.av-276o9j-d6b941481c238a9ffa8888754bdf4873 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-276o9j-d6b941481c238a9ffa8888754bdf4873 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-276o9j-d6b941481c238a9ffa8888754bdf4873 av-styling- avia-align-center  avia-builder-el-8  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class='wp-image-1508 avia-img-lazy-loading-not-1508 avia_image ' src=\"https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionDigital.png\" alt='Impresi\u00f3n digital' title='Impresion Digital'  height=\"493\" width=\"709\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionDigital.png 709w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionDigital-600x417.png 600w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionDigital-300x209.png 300w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/ImpresionDigital-705x490.png 705w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k98nfvga-854d98ab3bf0bc928c847113be248af8\">\n#top .hr.hr-invisible.av-k98nfvga-854d98ab3bf0bc928c847113be248af8{\nheight:8px;\n}\n<\/style>\n<div  class='hr av-k98nfvga-854d98ab3bf0bc928c847113be248af8 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k979nrl8-9cdf2983997f0a5764101c89518824ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Impresi\u00f3n Digital<\/h3>\n<p id=\"Ventajas_e_inconvenientes_de_la_impresi\u00f3n_offset\" class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"24px\">Generalmente llamamos impresi\u00f3n digital a\u00a0cualquier tipo de impresi\u00f3n donde la informaci\u00f3n pasa directamente a la m\u00e1quina de imprimir, sin utilizaci\u00f3n de planchas o procesos intermedios. Esta definici\u00f3n resulta un tanto vaga y ambigua, porque sirve para referirnos a la impresora dom\u00e9stica\u00a0que tiene cualquier usuario en su casa, la fotocopiadora que hay en la tienda de la esquina o una m\u00e1quina que ocupa 40 m2 y cuesta 1,5 millones de euros. Y, l\u00f3gicamente, no imprimen igual.<\/p>\n<p data-fontsize=\"16\" data-lineheight=\"24px\">Este tipo de impresoras digitales permite una gran calidad, una puesta en m\u00e1quina muy r\u00e1pida y el impreso sale seco, con lo que se puede manipular en el acto. Todo ello hace que se puedan imprimir tiradas muy cortas y con gran rapidez.<\/p>\n<h3 id=\"Ventajas_e_inconvenientes_de_la_impresi\u00f3n_digital\" class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"24px\">Ventajas e inconvenientes de la impresi\u00f3n digital<\/h3>\n<p><strong>Entre las principales ventajas de la impresi\u00f3n digital nos encontramos:<\/strong><\/p>\n<ul>\n<li>La puesta en m\u00e1quina es instant\u00e1nea y econ\u00f3mica.<\/li>\n<li>Se pueden imprimir tiradas muy cortas y trabajos urgentes.<\/li>\n<li>El sistema acepta una amplia gama de soportes especiales: PVC, vinilo, im\u00e1n, etc.<\/li>\n<li>Se pueden utilizar datos variables y personalizar cada hoja.<\/li>\n<li>Se puede manipular en el acto.<\/li>\n<li>Proporciona una excelente calidad fotogr\u00e1fica.<\/li>\n<li>Adem\u00e1s, las m\u00e1quinas actuales incorporan densit\u00f3metros que garantizan la estabilidad del color.<\/li>\n<\/ul>\n<p><strong>Entre los inconvenientes podemos citar:<\/strong><\/p>\n<ul>\n<li>El coste de impresi\u00f3n es fijo con lo que no se abaratan las grandes tiradas.<\/li>\n<li>Algunos fondos pueden tener\u00a0<em>banding<\/em>\u00a0(aunque cada vez es m\u00e1s inapreciable).<\/li>\n<li>El tama\u00f1o de hoja es menor que en el offset.<\/li>\n<li>La gama de papeles que se pueden utilizar, est\u00e1 m\u00e1s limitada.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k99tz214-723825ce6bfe635787b89cf5ca3ba40f\">\n#top .hr.av-k99tz214-723825ce6bfe635787b89cf5ca3ba40f{\nmargin-top:8px;\nmargin-bottom:8px;\n}\n.hr.av-k99tz214-723825ce6bfe635787b89cf5ca3ba40f .hr-inner{\nwidth:50px;\nborder-color:#a8a8a8;\n}\n<\/style>\n<div  class='hr av-k99tz214-723825ce6bfe635787b89cf5ca3ba40f hr-custom  avia-builder-el-11  el_after_av_one_half  el_before_av_heading  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span 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https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/PapeldeCartas-600x600.png 600w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/PapeldeCartas-80x80.png 80w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/PapeldeCartas-36x36.png 36w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/PapeldeCartas-180x180.png 180w, https:\/\/graficasmosell.com\/mosell\/wp-content\/uploads\/2020\/04\/PapeldeCartas.png 709w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Papel de Cartas<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/graficasmosell.com\/mosell\/pegatinas-y-adhesivos\/\"  aria-label=\"image 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